Cixi Exhibition Highlights: Keyi Electric Shines with New Products, Connecting Global Buyers

Looking back on the progressive journey of the Cixi Exhibition, one local enterprise after another has taken root, grown and gone global from here. Countless entrepreneurs and buyers have set sail from this point, continuing the development legend of the "World's Small Home Appliance Factory". As the source of 60% of the world's small home appliances, the Cixi Exhibition has long become an important window to showcase the strength of the local industry and connect with the international market, witnessing the transformation of Cixi's home appliances from "made" to "intelligently made".

Neil Plessis, a buyer from South Africa, is visiting China for the fifth time. When he walked into the booth of Ningbo Keyi Electric Appliance Co., Ltd., he was immediately attracted. "The dark blue background wall is simple and impressive. On previous visits to the Cixi Exhibition, I didn’t have enough time to learn more in detail. Although I knew nothing about this company before, both the carefully arranged booth and the high-quality products made the trip worthwhile." He also revealed that after this Cixi Exhibition, he would visit several home appliance enterprises in Cixi, and Ningbo Keyi Electric Co., Ltd. is one of his key targets.

Why have the products of this local Cixi enterprise won the favor of overseas buyers like Neil Plessis at first sight?

"These seemingly ordinary air coolers actually embody many ingenious ideas from our design team, with every detail tailored to the needs of the global market," said Alfa, General Manager of the company. He pointed to an air cooler on the booth and introduced: "This product is compact but powerful, portable and easy to carry, suitable for home, outdoor, office and other scenarios. It can cool down quickly while running quietly and efficiently, balancing practicality and economy. Meanwhile, it can be individually packaged for transportation, greatly saving logistics space and reducing shipping costs."

"We have participated in many exhibitions at home and abroad, but we always believe the Cixi Exhibition right at our doorstep is the most valuable. It gathers global buyer resources, accurately matches market demand, and serves as our bridgehead for expanding overseas markets."

For decades, the Cixi Exhibition has witnessed Ningbo Keyi Electric grow from an unknown local factory into a high-quality enterprise whose export business covers more than 100 countries and regions. As the person in charge, Alfa has also deeply felt the continuously improved service quality and growing international influence of the Cixi Exhibition.

In this win-win cooperation, the enterprise and the exhibition have gone through a hard-working journey together and are heading toward a broader future.

"My first contact with this company has been very satisfying, thanks to their professionalism and product strength," said buyer Jay after careful selection and in-depth negotiation with the sales staff for more than half an hour. He admitted that despite his tight schedule — staying only 9 hours in Cixi — he still chose to conduct in-depth talks with the company, mainly because of its excellent product quality, reasonable prices and strong market competitiveness.

"With the help of the high-quality platform of the Cixi Exhibition, we have not only further consolidated traditional overseas markets such as the Middle East, but also met new customers from Mauritius, Argentina and other countries, allowing the brand of 'Made in Cixi' to reach farther places," Alfa introduced.

To better explore the international market and seize exhibition opportunities, the company specially launched its newly developed DC air cooler. With higher energy-saving performance and more flexible application scenarios, it aims to attract more global new customers and continuously expand its overseas market.

This is exactly a vivid example of how the Cixi Exhibition empowers local enterprises and connects global business opportunities. Here, every product carries the innovative power of enterprises, every negotiation breeds hope for cooperation, and every session helps "Intelligently Made in Cixi" move toward the center of the world stage.